France Market Entry Support: Comprehensive Assistance from Market Research to Local Network Building

Background
①They had not yet decided on their target country for expansion, and were unsure which type of distribution partner would be the best fit for their business. ②They also lacked the necessary sales materials required for cultivating new distribution channels.
Effect
①As a result of the FDA investigation, the company identified the most promising countries for expansion. ②Multiple negotiations with potential distribution partners took place, culminating in a successful contract with the ideal partner. ③Looking ahead, the company is considering developing B2C channels to further strengthen its sales efforts.

This article is based on an interview with an actual client that received our support. By sharing their candid experiences from the initial consideration phase of overseas expansion through the post-expansion stage, we aim to help our readers gain a more realistic understanding of what “overseas expansion” truly involves.

Challenges Prior to Overseas Expansion

Our company had been selling products in Japan for many years. However, to improve our performance, we began exploring opportunities to enter overseas markets—particularly in France, which we found highly attractive but were unsure how to approach.

One of the biggest challenges we faced early on was not knowing what kind of local partners, including distribution agents, would be the best fit for our business. We also lacked essential sales materials and negotiation documents for forging new distribution channels, leaving us unprepared for business discussions in the local market.

Moreover, we had no in-depth knowledge of France’s unique regulations or the FDA application procedures, leaving us at a standstill regarding the concrete steps required for market entry. Attempting to break into the French market under these circumstances entailed significant risk, and we doubted our ability to handle this expansion on our own.

Why We Decided to Partner with ABCD Inc.

We chose to seek support from ABCD Inc. because of their comprehensive expertise in facilitating overseas expansion. Their strengths in matching businesses with local partners, conducting market research, and managing regulatory requirements specific to France were particularly reassuring.

Additionally, ABCD Inc. has specialized knowledge in creating localized sales and negotiation materials for the French market. We found this service especially appealing, as it would allow us to quickly and effectively prepare for market entry. Convinced that we could establish a workable framework for distribution expansion in a short period, we decided to engage ABCD Inc. for a six-month support program.

Initial Impressions After Implementation

Once ABCD Inc.’s support began, they conducted detailed research on the French market. Not only did we gain insights into French consumer needs and competitor trends, but we also identified a clear target demographic, helping us understand which audience would respond best to our products.

The partner-matching process with local companies proceeded smoothly, and we received proposals from multiple candidates. Additionally, ABCD Inc. prepared negotiation materials tailored to French cultural and business norms, which proved extremely helpful when conducting business in the local market.

With ABCD Inc.’s support, we felt fully prepared to launch our products in France.

Results After Implementation

Over the course of six months, we built a solid foothold in the French market. Our localized sales and negotiation materials helped us establish a strong rapport with French partner companies, ultimately leading to distribution agreements with three separate firms.

The FDA application process also went smoothly with ABCD Inc.’s assistance, allowing us to meet all regulatory requirements successfully. As a result, we are now poised to expand our distribution channels and increase sales in the French market, and we feel confident about further market development.

Leave Your Overseas Expansion to ABCD

ABCD Inc. has supported businesses of all sizes, from large corporations to small and medium-sized enterprises, across a wide variety of industries and sectors. We have assisted approximately 700 companies in their overseas expansion efforts.

Leveraging the extensive data and expertise gained through numerous support projects—along with our proprietary network spanning roughly 2,700 global regions—we provide comprehensive assistance to ensure each client’s overseas expansion success.

If you are considering expanding overseas, feel free to reach out to us via the link below.

▼ Contact Form
https://www.abcd-inc.co.jp/contact