Cambodia Food Hub

Using Cambodia as a strategic hub, we connect and expand into ASEAN markets.

We introduce premium Japanese food and beverage brands into the Cambodian market and facilitate their growth across ASEAN countries. By partnering with local entities, we provide a one-stop solution—from import and distribution to sales and promotion—supporting your successful overseas expansion.

Image - Cambodia map and magnifying glass

For Companies Considering ASEAN Expansion

Common Pitfalls Japanese Businesses Face When Venturing Overseas

Insufficient Understanding of Local Markets

Without a clear grasp of consumer preferences and cultural nuances, you risk selling products that fail to meet market needs, ultimately hindering sales growth.
Ignoring Regulations and Legal Requirements

Overlooking food regulations, import procedures, and labeling standards can prevent products from reaching the market and expose your business to penalties.
Choosing the Wrong Partners

Inadequate selection of local partners can lead to logistics and distribution challenges. Poor logistics infrastructure may hinder timely deliveries and effective inventory management.
Incorrect Pricing

Setting prices without considering local economic conditions and purchasing power can result in products that are either too expensive to sell or too cheap to generate profit.
Lack of a Marketing Strategy

Without a tailored marketing approach for the local market, products and brands remain underrecognized, making promotional efforts and sales growth more difficult.
Failure in Local Talent Management and Development

Neglecting the hiring and training of local employees can reduce motivation and service quality, ultimately lowering customer satisfaction.

With our deep expertise and proven track record in ASEAN markets, we provide comprehensive support for local test marketing activities.

How the Cambodia Food Hub Works

Key Advantages of the
Cambodia Food Hub

Start Small
with Minimal SKUs

We offer sampling and test marketing plans starting from just one SKU, enabling you to begin cautiously with minimal risk.
Gain Authentic Local Insights

Through sampling and test sales, we provide genuine consumer feedback, including photos and videos. We can also introduce local buyers, giving you direct access to valuable on-the-ground perspectives.
A Wide Range of
Flexible Options

From short-term local market tours and additional test product variations to promotional support, we offer a comprehensive suite of options tailored to your needs.