Thailand Market Entry Support: 10 Months of Accompanying Guidance Leading to Expanded Sales Channels and Enhanced Marketing

This article is based on an interview with an actual client who received our support. By discussing their experiences candidly—from when they first considered overseas expansion to after they officially entered the new market—we aim to provide readers with a realistic view of what “overseas expansion” truly entails.

Challenges Prior to Overseas Expansion

We were looking to launch our products in the Thai market, but we faced numerous challenges.

In particular, we lacked sufficient knowledge regarding FDA (Food and Drug Administration) applications in Thailand, as well as the restrictions on foreign capital and the specific procedures required for submission. Despite our own attempts at research, the process was complex, and we struggled with where to begin.

We also needed to gather information on the competitive landscape in Thailand, but reliable data sources were limited. As a result, we had few insights into potential competitors or local distribution partners.

Moreover, since our ultimate goal was to sign an agreement with a trustworthy local distributor, we had to approach partner selection very carefully. Given all these hurdles, it became clear that we needed comprehensive support that would also include marketing strategies.

Why We Decided to Partner with ABCD Inc.

While considering our options, we came across ABCD Inc.’s “accompanying model” of overseas expansion support. Intrigued, we reached out to learn more.

Unlike services that offer only high-level advice, ABCD Inc. covers everything from marketing strategies and local partner matching to the necessary FDA application support—precisely the holistic approach we were seeking.

We were also impressed by the fact that ABCD Inc. could create localized materials specifically for business negotiations, ensuring that all documentation would be relevant to the Thai market.

Moreover, they had a strong track record and extensive experience, particularly in Thailand, which gave us confidence in their ability to guide our expansion. Ultimately, we decided to partner with ABCD Inc. for our overseas venture.

Impressions After Implementation

Once we began collaborating with ABCD Inc., they started with an in-depth market analysis of Thailand, providing a clear assessment of the competitive landscape. Through this study, we gained detailed insights into local competitors and market trends, helping us determine effective ways to differentiate our products.

For FDA applications, we worked closely with a specialist at ABCD Inc. who was well-versed in local regulations. Under their step-by-step guidance, the application process went smoothly. They also explained the relevant procedures and documentation in an easy-to-understand manner, enabling us to proceed with confidence.

On the marketing front, ABCD Inc. provided strategies adapted to Thai consumer behavior and preferences. We felt that their campaigns successfully took local culture and market characteristics into account.

Results After Implementation

Over the span of 10 months, our progress in the Thai market was steady and significant.

The most noteworthy achievement was securing a contract with a local distributor that matched our products perfectly. Thanks to ABCD Inc.’s partner-matching services, we built a solid relationship with a distributor well-aligned with our offerings, paving the way for expanded sales channels.

Additionally, through competitive analysis and targeted marketing, we improved brand recognition in the local market. We feel certain that, without ABCD Inc.’s support, our market entry would not have proceeded nearly as smoothly.

Leave Your Overseas Expansion to ABCD

ABCD Inc. has supported businesses ranging from large corporations to small and medium-sized enterprises. With experience spanning numerous industries and sectors, we have assisted approximately 700 companies in successfully entering overseas markets.

Drawing on the vast data and expertise gained from these projects—as well as our proprietary network reaching about 2,700 regions worldwide—we provide comprehensive support tailored to each client’s needs to ensure their success in global markets.

If you’re considering overseas expansion, feel free to get in touch through the link below:

▼ Contact Form
https://www.abcd-inc.co.jp/contact