Household Goods Manufacturer

Vietnam Market Entry Support: A Path to Success Through Hands-On Assistance

  • Background

    ①Uncertain how to locate and engage with potential local distribution partners. ②Limited understanding of the processes involved in establishing a local subsidiary.

  • Effect

    ①Through content creation, redefined core brand strengths (enhanced branding). ②Produced comprehensive marketing assets, including videos, sales materials, and landing pages. ③Secured multiple inquiries from distributors via targeted marketing activities. ④Completed the establishment of a local subsidiary, laying a solid foundation for future growth.

This article is based on an interview with a client who actually received our support. By sharing candid insights from the initial planning phase to post-market entry, our goal is to give you a realistic picture of what “overseas expansion” truly entails.


Challenges Prior to Overseas Expansion

We were eager to launch our products in Vietnam but weren’t sure how to find a trustworthy local distributor. This uncertainty made it difficult to map out a concrete approach.

We also lacked a thorough understanding of the processes and procedures involved in establishing a local subsidiary, which prevented us from creating a smooth market-entry plan. Under these circumstances, we were constantly worried about whether a successful overseas launch would even be possible.


Why We Decided to Partner with ABCD Inc.

While comparing various support services, we were impressed by ABCD Inc.’s track record and comprehensive offerings.

The fact that a local market expert would provide hands-on assistance was especially reassuring. Beyond simple market research, ABCD Inc. covers everything from partner matching and marketing support to specialized help with tasks like FDA applications. Their services aligned perfectly with the challenges we were facing.

Given our goal of achieving tangible results within a limited seven-month timeframe, we decided to entrust our overseas expansion efforts to ABCD Inc.


Impressions After Implementation

Once the support began, we were struck by how ABCD Inc.’s team worked alongside us at every step. For instance, rather than just introducing us to a few potential distributors, they carefully matched us with the ones best suited to our specific needs.

Additionally, for our FDA application in Vietnam, they provided clear guidance through the complex procedures, which significantly eased our concerns.

Their marketing support was equally invaluable. From creating landing pages and sales materials to producing video content, they ensured our messaging resonated with local customers.


Results After Implementation

Thanks to these efforts, we significantly increased brand awareness in the Vietnamese market. In fact, the marketing initiatives led to a surge in inquiries, and we were able to move into concrete negotiations with several local partners during our initial meetings.

Our preparations for establishing a local subsidiary also proceeded smoothly, laying a solid foundation for our business in Vietnam. Throughout this process, ABCD Inc. demonstrated that they are not simply a one-off service provider, but rather a genuine partner in our business growth.


Leave Your Overseas Expansion to ABCD

ABCD Inc. supports companies of all sizes—from large corporations to small and medium-sized enterprises—across a wide variety of industries, boasting a track record of assisting approximately 700 companies in their global expansions.

We leverage the extensive data and expertise gained through these experiences, as well as a proprietary network spanning some 2,700 regions worldwide, to offer comprehensive support that directly leads to our clients’ overseas success.

If you’re considering expanding internationally, feel free to reach out using the link below.

▼ Contact Form
https://www.abcd-inc.co.jp/contact