Germany Market Entry Support: The Reassurance of Hands-On Guidance and a Successful Cross-Border E-Commerce Launch

This article is based on an interview with a client who actually received our support. By sharing their genuine experiences—from the initial consideration phase of overseas expansion to post-entry—we aim to give readers a realistic view of what “overseas expansion” truly involves.

Challenges Prior to Overseas Expansion

Our company had built a certain level of brand recognition in Japan, and we took great pride in the quality of our products. Driven by a desire to reach more consumers, we decided to explore B2C sales in overseas markets.

Among the various options, selling on Amazon through cross-border e-commerce seemed particularly appealing—especially as a foothold into European markets like Germany. However, we lacked a concrete strategy and were uncertain which market would be best suited for our products. We also recognized the need for data and evidence to minimize risk, but we felt uneasy about how to conduct such research effectively.

Why We Decided to Partner with ABCD Inc.

That’s when we turned to ABCD Inc., a specialized provider of overseas market-entry support. They offered precisely the services we needed, including comprehensive market research and cross-border e-commerce assistance, along with ongoing, nine-month guidance on local market trends and consumer needs.

ABCD Inc.’s team members were highly experienced, and their deep knowledge of the German market—complete with detailed data and insights—was especially reassuring. This expertise ultimately convinced us to partner with them.

Impressions After Implementation

Once their support began, we quickly realized the value of ABCD Inc.’s hands-on approach. In the early stages, they helped us analyze German consumer buying habits and competitive landscapes, which allowed us to refine our target market strategy.

For cross-border e-commerce, ABCD Inc. provided concrete operational proposals, including Amazon marketing tactics and inventory management know-how. Their advice on local regulations and cultural nuances was also invaluable, allowing us to prepare for our market entry with confidence.

We held regular monthly meetings with ABCD Inc. to review challenges and progress. Their flexible, situation-specific advice was a testament to their thorough understanding of our needs.

Results After Implementation

Thanks to ABCD Inc.’s support, we successfully launched our cross-border e-commerce venture in the German market and began selling on Amazon. From the outset, we ran targeted advertising for local consumers, resulting in steady sales growth.

Moreover, the insights gained from market research and hands-on support will continue to inform our future plans. We are already considering the launch of a new product line based on what we’ve learned.

Over the nine-month engagement, we received practical support that went far beyond mere advice, enabling us to enter the German market with peace of mind. We strongly believe we wouldn’t have achieved these results without ABCD Inc.’s dedicated assistance.

Leave Your Overseas Expansion to ABCD

ABCD Inc. has helped companies of all sizes—from large corporations to small and medium-sized enterprises—across a wide range of industries, accumulating a track record of supporting over 700 firms in their global expansion efforts.

Drawing on vast experience, extensive data, and a proprietary network covering some 2,700 regions worldwide, we deliver comprehensive support to ensure the success of our clients’ overseas ventures.

If you’re considering expanding internationally, feel free to get in touch using the link below.

▼ Contact Form
https://www.abcd-inc.co.jp/contact