International trade moves the world economy. It runs to 24 trillion dollars a year, and an enormous volume of goods and money is crossing the oceans at this very moment.

And yet the work on the ground still relies heavily on human hands and instinct.

Running a trading business ourselves, what struck us first was not the weight of the problems, but the surprise that a market this vast had been left untouched.

And this untouched territory is more than an inconvenience for individual companies.

Searching, verifying, negotiating, shipping — every one of these steps takes people and time. The resulting high transaction costs keep companies away from new partners and tie procurement to particular countries. It is a structural bottleneck that leaves the entire global supply chain rigid and fragile.

That is exactly why solving it matters. Once transaction costs come down, supply chains start to flow more freely and flexibly.

Companies can choose the right partner from anywhere in the world, procurement is released from dependence on a single country, and it regains the strength to switch course in a crisis.

Japan, which faces supply chain risk more acutely than anywhere else today, can rebuild the footing to trade with the world on equal terms and with stability.

We are looking for people to change this market with us: vast, untouched, and for that very reason able to move society.