We are launching MORUBY, a premium Indian frozen French fry brand, in Japan. Made solely from Santana, a premium European variety, with 34±1% dry matter, a golden colour rated 0–1 on the USDA chart and no additives or preservatives, it brings dependable quality and stable supply to the Japanese market.
ABCD Inc. (headquarters: Tokyo; Representative Director and CEO: Tatsuya Shiono) is launching MORUBY, a premium Indian frozen French fry brand, in the Japanese market.
Through importing and selling Indian building materials — tiles in particular — we have built a strong network with factories on the ground. We are now applying that supply chain management to food, to deliver high quality and stable supply to a Japanese frozen potato market where availability has become a concern.
What sets MORUBY apart
- A carefully chosen variety: made solely from Santana, a premium variety officially licensed from a European seed company.
- High dry matter content: 34±1%, well above the 22–24% of ordinary potatoes. It delivers a fluffy texture when fried together with an excellent yield (66–72%).
- Rigorous control of appearance: consistently rated 0–1, the highest grade on the USDA colour chart, for a clean golden colour with little scorching or discolouration.
- Clean label: 100% natural, with no additives or preservatives of any kind.
About our manufacturing partner
Pepizo Foods LLP, which handles production, is one of the largest specialist frozen potato manufacturers in India. It exports to more than 24 countries and holds international certifications including ISO 22000, HACCP and FDA, with quality control systems that meet global foodservice standards.
Exhibiting at FOODEX JAPAN 2026
We will exhibit jointly with Pepizo Foods at FOODEX JAPAN 2026, held from Tuesday 10 to Friday 13 March 2026 at Tokyo Big Sight. The product will be on display at the venue, with tastings available.
The full press release is available below.
PR TIMES: MORUBY, a premium Indian frozen potato, arrives in Japan (Japanese)
